PROJECT 02
01
New Trends
The mode long travel will not change, and the appropriate means of transportation is selected according to the length of the journey and other factors.
The role of private cars will be replaced by driverless taxis.
Private cars will become more in line with the needs of individual needs.
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Aircraft
HSR
Bus
Cruise
Driverless taxi
Private car
Metro
Train
02
Research
178,000
192,500
198,000
210,000
2018
2020
2023
2028E
Pets in China are rapidly increasing.
The number of dogs and cats is expected to increase from 198 million in 2023 to 210 million in the next five years.
Data from Euromonitor International Passport
Data from Redbook
Travel mode of pet owners
+53%
+98%
+107%
+302%
Camping
Mountaineering
Tour around
Country walk
2023VS2022
Search volume
Searches for “trips with pets” surged compared to the previous year.
People are more willing to take their pets out of the house and enjoy time outdoors together.
03
Interview
Conduct interviews specifically targeted at young pet owners to determine the hierarchy of demands.
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4 persons participated
21-26
Redbook
Aged
with
in
NO.2 pet owner
If the travel destination doesn't allow dogs with me, then I would not go there.
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NO.1 pet owner
My pet is my family member, but for its short life, I am willing to spend all my free time with it.
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NO.3 pet owner
NO.4 pet owner
I like to breathe the fresh air outdoors with my pet.
Stay with my pets together make me reassuring.
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What do you think of your pet
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04
Ideation
Design thinking
Design direction
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Z generation
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EV
Personal travel
Emotional
Rational
Good for loading and riding space
Aesthetically Pleasing Practical Vehicles
The travel mode of the future
Desirable
Human
Technology
Business
Feasible
Viable
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05
Concept
The oval structure ensures the maximum space inside the vehicle and also conducive to the layout of the human-pet space.
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souffle cheesecake
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Exterior
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Thoughts on the weight balance
Geometry, combination, volume
luggage
luggage
pet
human
Interior
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The interior space is divided into human area, pet area and storage area, and the space is rationally arranged.
Structure
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The changeable human-pet space allows for more activity areas while camping, It also gives human plenty of space to rest.
human area
pet area
Before camping
Camping
06
Outcome
The overhead rack can be used to store luggage and increase the loading capacity of the vehicle.
Luggage straps make outdoor luggage in the trunk more securely.
Luggage straps
tailbar
The space is divided into operating area and camping area by tailbar. The operating area is used for luggage handling and pet cleaning, while the camping area is used for enjoying life.
Fixed button
DESIGN FOR OFF ROAD
Tow hooks, headlights and fog lights are designed for easy off-road experience.
Top light
Tow hook
Fog light
60°
Lighting and power are provided by lifting stage.
Lifting stage
The tailbar has holes on the operating side to store pet cleaning supplies such as hair dryers and water guns powered by socket in lifting stage.
Pets can also be leashed out of the car when the tailbar is pulled out.
The pet triangle can be used to leash pets when needed.
Back view of tailbar
center console
The steering wheel can be moved horizontally for changing drivers, reducing fatigue.
switch
mood lighting
The steering wheel can be retracted when automatic driving and camping, increasing the interior space.
The 1st layer is for common items, resisted by mesh fabric. The 2nd layer is deeper and has more capacity.
1st layer
2nd layer
Mesh fabric
Cover plate
Front loading compartment
AIR CONDITIONING SYSTEM
The top air condition ensures that pets get plenty of cold/warm air as well.
The seat can be flattened to become a bed when camping, providing sleeping space.
CAMPING MODES
Sleeping mode
Camping mode
Temporary mode
Driving mode
The change of tailbar and seats can be adapted to different use scenarios.
