PROJECT 03
01
Research
Scale and opportunity
Although Chinese size only accounts for 8.1% of the world's pet market, but the growth rate of 514% in a decade, there is great potential.
Consumer category rankings
Dog and cat products are the second largest consumer category in the pet market, and pet owners are willing to spend for them.
Interviewee
The manager of Cat Cafe
Q: Where do cats in your cats cafes prefer to sleep?(In caves or just in everywhere?)
A: Cats have a very light concept of a bed and will sleep anywhere as long as they feel comfortable at that place.
A: I'm going to do nothing. Cats are different from dogs in that their caves is not their "home", it is just one of the places where they rest. Cats don't sleep in their litter, so they naturally rest elsewhere.
A: The design is for people to see, cats will not care about what their bed looks like, so as long as the cat bed roughly in line with the good tightness or the comfortable material, the cat will choose to rest there.
Q: What would you do if cats don’t like to sleep in their caves?
Q: To what extent do you think that design affects cats’ sleep choices?
Case study
Case 1
Case 2
Case 3
Case 4
02
Indeation
Cat bed
Drill
Climb
Grab
CATSLE
+
=
Catsle is derived from the word "castle".Catsle is a modular design cat bed. Users can build a place for cats/cats to play and rest by DIY, so that cats can both shuttle in it and rest in it.
Moodboard
Color
450nm-550nm
Cats can only see light waves at wavelengths of 450 to 550 nm.
The industry generally believes that cats like to see the clearest color they can, such as blue, green and yellow.
03
Prototyping
VERSION 1
VERSION 2
Use foam to build form and composition.
Prototype and basic form.
Single cube
Presentation state
DETAIL
FINAL PROTOTYPE
structure test
04
Outcome
CATSLE BLOCK
CATSLE TREE
Module
Cover
Base
Climbing frame
Module
Magnet
Module
Connect one cube with another as a connecting part, creating a connected space.
The base module of Catsle, which can be used as a "door" and outlet, can also be used to add a cat scratch module.
The connecting part of Catsle tree, which helps cats climbing in Catsle.
The Catsle tree is connected to the Catsle block through the base to form a product.
The cover can provide a place for the cat to stand, creating more platforms.
The basic module of Catsle, which forms the main component of each side, holding together by connecting part with other cubes.
The height of the catsle tree can be increased by continuously adding climbing frames, which can adapt to different scenarios.
Get scratching boards by
cutting from
package!
More cubes can be connected to build a suitable scene by connection blocks.
MULTI-FUNCTION
By combining Catsle Blocks and Catsle Trees, cats/cats can freely move around and perform their daily activities.
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